Exploiting the flexible packaging shift
By Erik Andriessen, Marketing Manager at Contiweb
It shouldn’t come as a surprise to anyone with an interest in print that packaging is experiencing a golden age. Rising at a steady 2.9% year-on-year, Smithers Pira forecasts the global market will be worth $980 billion by 2022[1]. If you drill down further, growth of the flexible packaging sector is even more pronounced; with a predicted annual growth rate of 4.3%, by 2022 it should claim a healthy $283 billion share of the near trillion-dollar market[2].