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Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage (F&B) brands in how they market their products over the next 12 months.

By Anja Röhrle

“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.”

An important component in the pressure-sensitive label is release liner, which is the subject of a topical seminar being held in Brussels by AWA Alexander Watson Associates on the day before the opening of Labelexpo Europe. The seminar, on September 23rd, represents a prime opportunity for both Labelexpo exhibitors, and potential show visitors, to gain valuable updates on this key topic.

Differentiation.

It’s what every brand owner wants for their product, but in increasingly crowded markets, it is becoming harder and harder to achieve.
Brand owners know that packaging is the key differentiator on the shelf, and special finishing techniques – such hot foil stamping and thermal embossing – can elevate their product compared to others, and provide consumers with a visual shortcut to the quality of what’s inside.

70 % of the German respondents were of the opinion that food brands bear the main responsibility for the reduction of plastic waste in food packaging, according to an international consumer survey commissioned by Kemira. More than half (55%) are prepared to pay more for regenerative packaging.

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