In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.

By Renan Joel, Managing Director, Packaging at Easyfairs

Whether you trade on Amazon or in the Whole Foods Market, through your online shop, at your first market stall, or in the supermarkets, getting noticed, loved, and bought more often has never been as important.

Presentation by Dr Matthew Dyson, Principal Technology Analyst at IDTechEx, Friday 19th May 2023, Cambridge, UK

What is packaging for? From its initial purpose of simply protecting the product to driving sales via consumer engagement, the role of packaging has substantially evolved. Smart/intelligent packaging continues this trend towards greater functionality, employing sensors, printed electronics, and wireless communication to add value in novel ways. With applications from logistics labeling to greater consumer engagement IDTechEx’s latest report, “Smart Packaging 2023-2033”, finds that the market for smart packaging electronics will be worth around US$2.6 billion by 2033. But what are the use cases where smart packaging can best create value?

Companies in the food and beverage industry are grappling with a number of challenges that can prevent them from thriving in today’s marketplace. However, there are real opportunities for these manufacturers to optimise and improve their operations using data science. Malte Schlüter, Global Director for Food & Beverage and Consumer Packaged Goods (CPG) - Factory Automation at Mitsubishi Electric Europe, explores how during his exclusive videocast interview ‘Food and Beverage industry: Can cocoa be smart?’

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