Presentation by Dr Matthew Dyson, Principal Technology Analyst at IDTechEx, Friday 19th May 2023, Cambridge, UK
What is packaging for? From its initial purpose of simply protecting the product to driving sales via consumer engagement, the role of packaging has substantially evolved. Smart/intelligent packaging continues this trend towards greater functionality, employing sensors, printed electronics, and wireless communication to add value in novel ways. With applications from logistics labeling to greater consumer engagement IDTechEx’s latest report, “Smart Packaging 2023-2033”, finds that the market for smart packaging electronics will be worth around US$2.6 billion by 2033. But what are the use cases where smart packaging can best create value?