LABELING AND PRODUCT DECORATION: Global market update from AWA Alexander Watson Associates
According to AWA Alexander Watson Associates’ latest researches, pressure-sensitive labeling continues to represent a 40% share of the global labeling technologies market, while the old-established glue applied technology claims second place, with a 35% market share, and the sleeve labeling technologies now represent a solid 19% share – and are still growing. AWA’s 2019 Labeling & Product Decoration Annual Review draws a detailed portrait of a market which, like all aspects of the packaging industry, is changing.