On 16 September 2020, Europe's largest flexographic printing trade association - the DFTA - held its first virtual ProFlex 360 °. The members, all companies interested in flexo printing, interest groups and press partners were able to obtain digital information about flexo printing and gain new insights. The online format included an interactive exhibition hall for product and company presentations, video calls, live technical presentations in the plenum, a machine demonstration and a virtual meeting room.