In the dynamic world of consumer goods, packaging is far more than just a shell – it tells stories, creates connections, and drives sustainable innovations. Laetitia Durafour, Marketing Director at Eviosys, highlights how analyzing trends and combining sustainable materials with creative concepts can lead to intelligent design.
Brands must act agilely, creatively, and proactively to stand out in a competitive market and adapt to changing consumer lifestyles. With the help of the trend institute Caramel, Eviosys identifies subtle developments and future consumer needs to develop packaging solutions that anticipate trends and create sustainable customer loyalty
Three Packaging Trends
Equinox: Authenticity and Simplicity The desire for simplicity and authenticity is at the heart of this trend. Data shows that 70% of consumers are willing to pay more for brands they perceive as sincere. The Equinox collection focuses on minimalist designs that build trust while offering a timeless aesthetic with the versatile possibilities of metal packaging.
Celebration: Expressive and Communal This trend reflects a world where aesthetics and social connection dominate. Metal packaging, with its reflective and customizable surfaces, provides a perfect base for creative designs that inspire, stand out, and can even be used as decorative keepsakes.
Instinct: Sustainability and Tangibility Instinct emphasizes the desire for durability and connection to nature. Focusing on the endless recyclability of metal and tactile elements, this collection features designs that prioritize longevity and sustainability – an ideal counterpart to current consumer trends like repairing instead of discarding.
From Trends to Tangible Concepts
Eviosys brings the presented trends to life through prototypes developed by design teams in the UK and France. Advanced technologies such as laser cutting, 3D printing, and augmented reality accelerate the creative process, while digital elements like QR codes enable interactive consumer experiences. Sustainability is at the forefront: each package is designed with minimal material and energy consumption and remains fully recyclable.
Designing for the Future
Eviosys' planning extends far beyond the immediate future. The company is already working on packaging for 2026, giving brands ample time to implement innovative concepts. With the three trends – Equinox, Celebration, and Instinct – Eviosys creates packaging solutions that combine functionality, creativity, and responsibility.
www.eviosys.com
