The graphics market experienced some inventory build up in 2023, but not to the same extent as the pressure-sensitive label market. Overall the market experienced just a slight decline in 2023.
While Q1 2024 saw the market remain on a similar level to the previous year with a global growth rate of 0.9%. Q2 saw the global market grow at a rate between 2-3%, with Europe showing the highest growth rate. The market continues to be driven by high-end applications, such as vehicle wrappings and architectural graphics.
To dive deeper into these trends and more, join us for the AWA Pressure-sensitive Graphic Arts Industry Seminar 2024, happening on September 9th in Las Vegas, USA, co-located the PRINTING United Expo.
This event is designed for companies across the value chain and will offer valuable insights into industry trends, sustainability, and technology. It's also a great opportunity for networking and addressing current challenges.
www.awa-bv.com
