Integrated platform enhances content management and proofing efficiency for leading baking mix manufacturer
Renowned baking mix manufacturer Continental Mills, Inc., dba The Krusteaz Company, has successfully enhanced its creative operations, optimizing its content management and proofing processes with the implementation of the Esko WebCenter platform.
As food manufacturers face mounting pressure to accelerate time-to-market while maintaining perfect accuracy across all packaging content, traditional approval workflows and disconnected systems often cause bottlenecks and increase the risk of error. Esko WebCenter addresses these challenges by providing a centralized solution that connects all stakeholders in the packaging process, from brand owners and designers to premedia and print suppliers.
Jan De Roeck, CMO at Esko, said: “This implementation showcases how with WebCenter, an integrated approach to creative workflow management can transform operations for food manufacturers. By combining robust content management with advanced proofing capabilities, we’re helping companies like The Krusteaz Company significantly streamline their packaging development process while maintaining the highest standards of accuracy.”
Lisa Clark, Senior Manager of Creative Operations at The Krusteaz Company, highlighted the comprehensive capabilities that led to selecting WebCenter after an extensive evaluation process. “Our previous system limited us to single-user access, which created a lot of problems like bottlenecks in our workflow,” she said. “With WebCenter, multiple users can now access the system simultaneously, and each individual action is automatically archived with date and timestamp tracking. People can just go in, perform their task, close it out and approve it so it’s a lot faster.
“We looked at about eight different companies in our RFP process, and Esko could already deliver against 190 of our 198 requirements,” she said.
Simultaneous multi-user access enabling real-time collaboration and automated task management and approval workflows in WebCenter have revolutionized packaging workflow for The Krusteaz Company. The platform also equips the team with integrated content sheet and PDF comparison capabilities and archival and tracking features, and perhaps most importantly offers seamless integration with existing design tools and systems.
“We can have our content sheet and PDF in the same tool, so we can pull up the content sheet to compare it to the proof of the artwork at the same time,” added Lisa. “You can have it on two different screens or the same screen, and be able to proof and make sure that it’s accurate. It’s been fabulous.”
The successful implementation at The Krusteaz Company represents a significant step forward in creative workflow automation, demonstrating how the digital transformation capabilities of WebCenter can help food manufacturers overcome traditional barriers to efficient creative operations.
The platform’s ability to integrate content management with proofing workflows, while maintaining strict version control and approval tracking, makes it an essential tool for companies looking to optimize their packaging development process in today’s fast-paced market environment.
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