TE`s Industrial business unit works with Frankfurt agency SNOOK to implement new product packaging starting with the M12 connector
TE Connectivity (TE), a world leader in connectivity and sensors, introduced new product packaging and product packaging designs that help customer clearly recognize the product and vendor. The packaging redesign is part of TE’s aim for stronger collaboration and brand building with its customers.
With TE, the SNOOK Frankfurt agency developed corporate packaging for various TE products starting with the M12 connector. In the past TE customers got their ordered products shipped in plain packing materials. Now with the bright, visible orange and white packages, customer will have an experience unpacking and interacting with TE products similar to the consumer experience of unpacking mobile phones.
The task for SNOOK Frankfurt was to develop a new packaging concept that is innovative, interactive and visually appealing for TE’s key customers and trade show visitors. The additional challenge was to design the packaging to be scalable for any future TE products that require the same B2B display.
”SNOOK is proud that our close work with TE’s Industrial product marketing team for the M12 connector allowed us to successfully launch the new packaging concept in just 3 months – including production and shipping of the first 1,000 packages for the M12 connector,” said Vanessa Naseem-Ahmed, M12 project team, SNOOK Frankfurt.
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