This special sake is named after the carp, a famous ornamental fish and a symbol of Japan, which has been bred for decades in the same Niigata prefecture where this Nishikigoi sake is manufactured.
Considered a living jewel, the carp has beautiful red patterns on a white body and this scheme has been adopted in the bottle design where the red is printed directly on to the white bottle. Japanese brush-work was used to create the red elements, while the outer box features a window in the shape of a fish. The combining of white, red and gold gives a luxurious impression and makes it an excellent gift, while the packaging helps Nishikigoi stand out from other sake brands in the Japanese and overseas markets.
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