Baralan leverages Stratasys' technology to unlock creative packaging designs for high-end cosmetic brands, enhancing product personalization and sustainability
Stratasys Ltd. (NASDAQ: SSYS) today announced its collaboration with Baralan, a leading provider of primary packaging for the cosmetics industry, to expand creative possibilities in cosmetic packaging through Stratasys’ PolyJet™ technology. Baralan is utilizing Stratasys’ 3D printing specifically to produce end-use parts on glass and plastic containers, offering high-end brands customized, fully decorated packaging that supports both personalization and low-volume production runs.
Baralan’s use of PolyJet technology enables intricate, multi-color, multi-effect designs directly on bottles and containers, overcoming traditional manufacturing constraints and giving cosmetic brands the flexibility to create eye-catching, brand-specific packaging that resonates with consumers. This solution empowers cosmetic companies to achieve cost-effective customization while minimizing waste in production.
“Product customization is fundamental for the brand image,” said Maurizio Ficcadenti, Global R&D Manager at Baralan. “With Stratasys’ solution, we can now offer unique and highly recognizable packaging without the need for costly investments in equipment. This approach aligns with our sustainability goals, and it allows us to meet the growing demand for eco-friendly yet distinctive packaging options in the cosmetics industry.”
“The collaboration with Baralan demonstrates how our technology is driving innovation in the cosmetics sector by enabling high-quality, end-use packaging with faster design iterations,” said Zehavit Reisin, Senior VP, Consumer Solutions Global Sales and Materials Business at Stratasys. “Using our full-color, multi-material with the capabilities of replicating textures, translucency and supporting different properties on different substrates, brands can achieve greater creative freedom and sustainability in their packaging solutions.”
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