Hunter Luxury has attracted the leading lights of the skincare world as its Numoo Naturally Cleansing Collection of private-label skincare products continues to address the profound shift towards products and solutions that help mimic the salon experience at home.
The collection is the first in the inspiring Numoo range, a stunning collection of discovery and gifting accessories that focuses primarily on skincare tools and is designed to enable brands to elevate their customers’ skincare routines to new heights of luxury and rejuvenation.
The Naturally Cleansing Collection is created by Hunter Luxury’s coveted innovation team and comprises a Konjac sponge, an adjustable headband wrap, a double-sided cleansing cloth, cleansing wristbands, and reusable cleansing pads. With the ability to select from a variety of materials, colours, and decorations, along with custom embroidery options, all products within the Numoo Naturally Cleansing Collection are interchangeable and offer near-endless potential for customisation, enabling brands to create a final design that suits the needs and preferences of their customers.
Explaining the inspiration behind the first Numoo Collection, Mandy Bocker, Product Inspiration Manager at Hunter Luxury, said: “My friends and family know me best as ‘Mandy Moo’ or ‘Moo’. I’ve always been fascinated with formulations and the way skincare can change the way you look, and the way you feel about yourself. When I was asked to assemble the collection, it felt like a very personal thing, so I took a play on the word Moo. Everyone has a different relationship with self-care, and the beauty of this range is that it allows brands to layer on the creativity and inject their personality into each product.”
The initial designs feature hints of earthy green, capturing an exotic, natural feel. Made from organic and bamboo cotton, the range is naturally cleansing and designed as the perfect sidekick for any skincare regime.
Bocker continued: “Numoo is designed to be used in step with modern cosmetic products and inspire confidence in the consumer as they make it to the last stage of checkout, as well as providing brands with a way to stand out from the crowd both in-store and online. With a blend of functionality and indulgence, the range is suitable for various applications, including discovery sets, Christmas gifting and gifts with purchase. In the future, we plan to add more ranges to the collection, with a key focus on premium skincare tools that are meticulously crafted to refresh the skin and enhance product application.
“Before the pandemic, beauty tools and accessories were already witnessing a surge in popularity, with the rise of influencer culture and TikTok and YouTube functioning as an educational hub for beauty experts to share advice, tutorials, and product recommendations. Amidst the widespread quarantines, limits on in-person beauty services, and social distancing, we found that beauty customers started to change their spending habits, gravitating towards products that allow them to emulate that salon experience at home.”
Empowering both the brand and the consumer, the accessories in the Naturally Cleansing Collection offer a timeless appeal that transcends fleeting micro trends and caters to a much broader shift towards prioritising mental health, sustainability, and wellbeing. The customisable design increases efficiency and allows for speed to market, enabling brands to keep up with rising demand as consumers redefine their skincare routines.
The collection launched amidst a period of economic uncertainty that means shoppers continue to adopt a savvier mindset, and with the help of the Numoo sponge, headband wrap, wristband, cleansing cloth and reusable cleansing pads, private-label brands are well-positioned to deliver premium products at accessible price points.
Hunter Luxury’s Innovation Team has tried to use materials from sustainable sources with an ecological story behind them. Bocker explained the Konjac sponge: “Konjac is a native Asian root vegetable. It is very starchy, made by extracting the raw ingredients, processing them into powder, and then steaming them into the sponge. It’s a biodegradable, completely pH-balanced material and benefits from low-energy manufacturing. It has the perfect sustainability story and is an effective way of delicately cleansing and exfoliating your skin.”
As the beauty industry continues to evolve and shows no signs of slowing, Hunter Luxury remains committed to providing brands with innovative solutions that meet the changing needs of consumers.
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