The print and packaging industry is entering a profound transformation, with changing consumer behaviors and new technologies disrupting the industry. Brand owners of every size are under increasing pressure to deliver the ideal packaging blend of design, substrates and quality. For converters, new business opportunities are on the rise. The Industry 4.0 principles are entering into the packaging industry and we are at a tipping point where smart factories will become a reality. Connecting the dots between Packaging 4.0 and Industry 4.0 is of great strategic importance for converters and brand owners alike.