The value of Extended Color Gamut (ECG) printing in terms of graphic quality, consistency, cost and time efficiency is widely acknowledged. However, implementing a new production methodology is a process that impacts on many organizational and operational aspects along the production chain and it is a decision that goes far beyond the acquisition of the suitable printing equipment. This is why, in line with its commitment to support its customers’ activities, at the upcoming flexo printing event hosted in the Competence Center of the production plant of Bobst Bielefeld, in Germany, on 27 and 28 February 2018, BOBST will provide visitors with an all-round experience that goes beyond the presentation and live demonstrations of the new 20SEVEN, BOBST latest CI flexo press.