Packaging plays a decisive role as a marketing and logistic instrument on the path from the producer to the trade and the end customer. The industry is currently focused on the production of medium to high lot sizes, preferably for branded goods or trade marks. In a clear distinction from the commercial industry, in which Web-to-print has already successfully entered its triumphal procession, packagings are offered almost exclusively without exception within the framework of a classic, predominantly analogue sales process and workflow in the market.
In the last few years initially creeping and currently clearly noticeable, shift also the market structure and accordingly also the product and circulation structures. By a significant increase of the innovation rate rises clearly the frequency of new product launches and innovations. As a result, the need of prototypes and small series is growing. Also event marketing with targeted promotions and sales campaigns gains in importance.
Berlin's largest printing network, Pinguin Druck, the special agency Lieblingsdrucker and the specialist for large format printing Klingenberg Berlin have entered the market for folding boxes and corrugated packaging as the founder of a joint start-up, the Boxximo GmbH, through a fully digital solution. The main aspects of this in the case of digital packaging production is the quotation starts at lot size 1 for a competitive price, compared to the usual lead times a 75% reduction in delivery time, a wide range of curated transport packaging, and folding boxes as well as a unique webshop with online editor and augmented-reality- view.
The shop Boxximo.de is now online.
www.boxximo.de
