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The term “non-food” covers a very wide field of the most diverse commodities. And each and every one of these commodities, whether screws, dishwasher tablets, flower bulbs, household detergents or cement mortar, needs its own specific packaging. The product itself therefore defines its ideal packaging, as well as the machine used to combine the two.

By Christopher Morgan, Global Sales Director, Filtrona Tapes
Simplification can provide the best competitive advantage of our time, helping us be more innovative, adaptable, and better positioned to thrive.
Good design demands that users take precedence over aesthetics if the product is to meet their needs.
Why do some products capture our attention while others flop? What makes us engage with certain things over others? Is there an underlying pattern to how technologies hook us in?

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