By Danny Mertens
Track & trace technology enables brand owners to track their products at all times, while also protecting units against counterfeiting. Due to its rising popularity with brand owners, it’s clear that this is a technology, capability label converters will have to invest in sooner or later. Fortunately, Xeikon digital printing technology already enables solutions that combine authentication, identification and track & trace capabilities. Every single product gets a unique identity that enables verification.