Knowledge base

By Javier Diez-Aguirre, Vice President, Corporate Marketing, CSR & Environment, Ricoh Europe

There’s an old saying, “they may forget what you said — but they will never forget how you made them feel.” This rings remarkably true when it comes to customer service. It’s the quality of the impression you leave your customers with that will dictate your future revenue.

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When mass marketing lost its lustre as technology made targeted marketing possible, the marketing mantra became “get the right message to the right person.” As technology improved and print and personalization equipment became faster and more affordable, the mantra became “get the right message to the right person at the right time” to focus on relevant messaging.

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Diverse ongoing threats, new regulatory requirements for life critical products, and technical evolution will fuel market growth for anti- counterfeiting packaging technologies across the next five years, according to exclusive new data from Smithers Pira.

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New research from Package InSight at Clemson University has highlighted the decisive impact on customers of foils and laminates on packaging. The study, titled ‘Brand impact delivered through packaging’, presents compelling proof of consumers’ preference for luxury chocolate packs that have been foiled or laminated.

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By Ben Dodson

When you move into a new house there are always a few surprises – some good and some not so great. For the latter, it’s often in the form of dirty cupboards, tools in the shed, damp patches on the walls or those handy curtains you didn’t expect to be left.

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By Gerry Mulvaney, Senior Copywriter, landanano

It’s said that the last thing a printer does to a job is the first thing his customer sees. And never is this statement more true than in the world of folding carton printing. In most print jobs, a lot of work goes into the prepress and printing, but when it comes to folding carton printing, a whole lot more goes into the design and finishing of the box.

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Each year, students of Graphic and Digital Media complete their training at the Arteveldehogeschool with a bachelor thesis. Ken Wittebrood received high marks for his bachelor thesis "Exploration of the potential application of pdfChip for crossmedia production".

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Food packaging will grow at a faster rate than the overall packaging market from 2016 to 2021, at 3.0% CAGR in real value and print area. Food-safe inks will also grow at a fast rate in the coming years, as pressure from brand owners and regulators sees them adopted in larger amounts of food packaging, according to Smithers Pira.

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RadTech Europe evaluates UV/EB ink curing today and tomorrow

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An interview with Rolf Montag, Product Manager Business Unit Narrow Web at Siegwerk.

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