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The official dictionary meaning of ‘to embellish’ is ‘to make something more attractive by the addition of decorative details or features’. Brand owners looking to use embellishments to add value to labels and packaging are now able to take advantage of the latest digital technologies to achieve unusual and unique effects. With consumers’ preferences and purchasing behaviours continuing to evolve, many are far more discerning in their choice of products and brands. Add to that the significant rise in online ordering and this means added pressure on the whole supply chain.

By Glen Fitzgerald, Technical Sales Manager of Industrial for Drytac North America

Selecting the right adhesive is critical for the success of many different types of applications and projects. Simply put, if you do not get this choice right, you risk ruining the hard work you put in to creating the application and put the entire job and installation in jeopardy.

With the continued growth of digital print production in the narrow web sector, flexo press manufacturers have been keen to tap into markets where a combination of print technology offers converters something different. But only one company claims to offer a true hybrid solution that’s been developed in-house allowing it to come from a single source supplier. Nick Coombes speaks with Phil Baldwin, Sales Manager for Mark Andy in the UK & Ireland.

The Covid-19 Pandemic has seen a huge rise in ecommerce, and not just for consumers. Converters and brands are also coming to terms with new ways of doing business, not least through creating dedicated web-to-pack websites. These platforms offer packaging products that help companies, including small to medium businesses, to quickly obtain branded packaging materials that are uniquely customized to their needs. In this article, Simon Lewis, VP of Marketing at Highcon explores this trend further.

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