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Labelling and marking are an important part of the overall product and packaging workflow. A wide range of rules and regulations must be observed to ensure standardised areas and imprints so that the end customer can easily find the information, among other things, about the package contents, shelf life and more. By Sabine Slaughter

By Anne de Rouw, Business Development Manager Cold Chain at Ranpak

During the pandemic, use of e-commerce spiked, including online purchasing of food products that require thermal protection during the shipping process. In most cases, products are delivered within 24 hours, and traditionally, many of these products have been shipped using expanded polystyrene (EPS) boxes and other non-sustainable traditional cold chain solutions. While these boxes are lightweight and provide good thermal protection, they do have disadvantages.

Through 2020 and into 2021 inkjet and electrophotography printing has secured new markets in labels and packaging. Data from the new Smithers report – The Future of Digital Print for Packaging to 2026 shows total value for this will reach $21.1 billion in 2021.

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