Mazovian Printing House (MZGraf) has recently enhanced its pressroom equipment with a new Performance Series P7E flexo press from Mark Andy. Due to this acquisition, MZGraf has significantly increased its ability to produce multicolor, highly finished labels, a segment which is already an important part of its portfolio. In this case, Mark Andy is not only a vendor of the press, but also a strategic partner in the advanced technological project (partly financed from the EU grants), concerning an introduction of specialized shrink sleeve labels to the market. Performance Series P7E press is a crucial part of this project.