The evolution of digital printing presents a market poised to pop
By Sean Riley, senior director, media and industry communications, PMMI, The Association for Packaging and Processing Technologies
Digital package printing allows brands and manufacturers to respond quickly to customer demands while improving their supply chain, reducing warehouse costs and waste and enjoying faster time to market. There is a significant opportunity for digital printing as CPGs and OEMs work to keep up with the explosion of SKUs, according to a joint white paper from PMMI, The Association for Packaging and Processing Technologies and APT, The Association for PRINT Technologies. The white paper, Breadth of Press Offerings for Digital Packaging Printing, reveals the digital printing sector welcomes trends like retailer-specific packages, micromarketing, sustainability and traceability concerns, as they are driving companies toward digital packaging applications.