Pressure-sensitive films for the broad spectrum of graphic applications are the subject of a new edition of the established global market report from AWA Alexander Watson Associates: AWA Global Pressure-sensitive Graphic Films Market Study 2018. This is a major and diversified marketplace, representing a volume of 2575 million sqm of material volumes in 2017, and AWA forecasts that it will continue to grow at 6.2% per annum in the medium term.