BIC is a company with a strong brand known worldwide. A fresh packaging idea here brings a number of Bic products together by the use of a smart but simple concept and its variations: if socks dress the feet, shoes complete the process, then socks for sale on the shelf can also be ‘dressed’ in shoes in a playful manner that catches the eye immediately.
The packaging for each style features the image of a type of shoe (women’s, men’s, sports, casual) to match the sock. Within the brand’s range this creates a discrete category that is easy to identify (shoes) while also providing a unifying principle.