Since January 2023, robos-labels has been supplemented by a further department which is responsible for the development and research of new products, materials and processes. This division is headed by Dr. Tasmin Reuter.
The new division offers the freedom and enables the creativity to spin ideas and create product innovations with a new perspective. Depending on the project, different staff members are brought into the team.
The interview was conducted by Christine Hartmann / Marketing & Communication, robos labels
What concrete advantages does the new department offer robos labels customers?
Reuter: By separating the R & D activities from our series production processes into a separate process flow, we are able to offer A and B samples in small runs quickly and cost-effectively in the early sampling phase and to respond agilely to customers' change requests.
Why are you predestined for this task in the company?
Reuter: Through my studies and my doctorate in pharmacy, I have been in contact with R & D from the beginning of my training. In addition, I have an extremely great thirst for knowledge and love to "get to know" things - preferably not only in theory. I also enjoy exploring the limits of what is possible. My colleagues also say I am positive, communicative and uncomplicated. That also benefits the job.
What are the tasks of the R & D department?
Reuter: The R & D department includes all planned and systematic activities based on scientific methods. Our goal is to acquire new knowledge in all areas of labelling. Within the framework of advance quality planning, new production processes, materials and machines are tested through development projects before they go into serial production or series operation. Qualification tests are carried out in the laboratory using precise measuring equipment. This is triggered by potential customer projects, complex complaints and internal strategic developments.
What is the function of the new department?
Reuter: The already existing development activities in the company will be structured more deeply. Through improved advance planning, sources of error can be eliminated in series production. In series production, internal processes can be improved, as well as the ability to plan. Furthermore, the new department enables a strategic further development of the product portfolio. With innovative label solutions, the requirements and needs of the technical industry can be met with foresight.
Customer enquiries also provide new impetus for the further development of our label solutions. The focus is always on economic efficiency and aspects of sustainability are taken into account when evaluating the possibilities. The research and development department supports the future viability of robos-labels.
How do the projects proceed?
Reuter: Together with the sales department and the colleagues in production, possible development projects are coordinated. The development steps are then planned on a project basis, carried out within the framework of internal test orders and evaluated. The test orders are produced in specially scheduled time windows and supervised by the development team.
What major challenges do you see for R & D in the future?
Reuter: The development of sustainable methods and products is certainly a major challenge for us, as durability is an important feature of our products, especially for the technical sector. In the future, this will have to be designed as "cleanly" as possible. Our material suppliers have already taken the first steps in this direction and I personally hope that we can become even more environmentally conscious. In addition, I think that we should see the labels of the future more and more as a functional part that goes beyond labelling. We are already on a good path here and look forward to continuing on this path in the future.
www.robos-labels.com