Pioneering digital watermarks for better packaging recycling: Henkel is one of more than 85 companies and organizations of the new cross-value chain initiative “HolyGrail 2.0”, launched by AIM, the European Brands Association. The goal of the initiative is to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy. As a pilot project, Henkel will explore this innovative digital watermark technology for a new product range of its fabric softener brand Vernel.