The platform provides detailed data to support the new members of the NFLA Ambassadors and to improve their capacity for engagement.
Antares Vision, the world's leading provider of inspection systems, track & trace solutions and intelligent data management, is working with the National Football League Alumni (NFLA) organization. The goal is to strengthen the NFLA's efforts to attract new members and deepen the bond with the organization. This alliance will use the Italian company's next generation "Track My Way" platform. This provides data-driven insights into the membership campaigns of the ambassadors and the association. In addition, Track My Way provides new ways of digital communication to promote the organisation's events and initiatives to current and potential members.
Through Antares Vision's innovative platform, NFLA Ambassadors, in their search for new members, can collect information generated by physical and digital features and use it to provide potential members. The resulting data can help track progress, segment national and regional sales growth and provide further analysis to inform and ultimately improve the overall membership application process.
Derived from the mandatory serialization common in the pharmaceutical sector, in which Antares Vision is deeply rooted, Track My Way helps companies with high-value goods in the fight against counterfeiting, which remains a critical issue in many high-level industries. The additional benefits of this innovative platform include in-depth product analysis, brand protection and improved customer experience.
"For the NFLA, Track My Way, thanks to a unique digital identifier combined with Ambassador Identity Analysis in the networked member acquisition area, provides the opportunity to leverage awareness campaigns and event promotion, allowing the organization to continue to grow in size and revenue," said Beasley Reece, NFLA CEO.
Traceability will become a trustee to streamline the philanthropic efforts and key concerns of the non-profit organization, including NFLA's Caring for Kids program, where alumni of players in 35 regional areas raise funds for youth-related charities. The company's 50-year history of alumni support typically raises more than $1.5 million for charitable causes.
"In this way, we connect the digital and physical network to ensure transparency in the membership recruitment process," said Attilio Bellman, Director of Business Strategy at Antares Vision. "The Antares Vision concept of TRUSTPARENCY™ promotes transparency as a reliable way to create trust and build strong relationships. It enables NFLA ambassadors and new members to engage throughout the recruitment process while monitoring and increasing revenue flow".
Founded in 1967 by a small group of retired NFL players, the NFLA, now with 20,000 members, is the oldest, best-known and most respected organization for retired players in professional sports. Members include thousands of retired players, coaches, front office executives, spouses, cheerleaders and avid fans.
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