New, extended PERGRAPHICA offering for premium graphic paper and luxury packaging market
Partnership with Adobe Stock for premium brand PERGRAPHICA
Launch of grass paper for premium packaging under the new brand IQ GRASS+ PACKAGING
New highlights on Color Copy: Expansion of loyalty programme “Color Copy Club” to Austria in cooperation with Europapier and EU-RO and ColorLok certification
Mondi, global leader in packaging and paper, unveils its latest uncoated fine paper highlights and innovations. As the main supplier of uncoated fine paper in Europe (including Russia), and a tradition of papermaking going back to 1793, Mondi has been keeping an eye on innovation, even in challenging times. Recent developments include new shades to enrich the premium brand PERGRAPHICA®; a creative cooperation with Adobe Stock; an innovative grass paper for premium packaging; and the expansion of Mondi’s successful B2B loyalty programme ‘Color Copy Club’.
New PERGRAPHICA shades for premium creative design, print and luxury packaging
Selecting the right paper is at the heart of every creative design, print and packaging project. Mondi has launched 31 new colours in its premium PERGRAPHICA® range to extend its offering. Alongside 10 rich and 10 pale shades, the new portfolio includes a variety of 10 dark and deep shades and the recently launched PERGRAPHICA® Infinite Black, which are ideally suited to luxury packaging for cosmetics, perfumes, wines, champagnes and spirits, as well as boutique bags. The new PERGRAPHICA® deep and dark shades are presented in a stunning ‘Wow Box’ enhanced with special finishing techniques to show how PERGRAPHICA® lends itself perfectly to diverse luxury packaging applications.
Partnership with Adobe Stock for PERGRAPHICA
To mark the portfolio extension, Mondi is proud to introduce its campaign Catching Feels, developed in a unique digital to analogue partnership with Adobe Stock. The campaign starts on paper with a stunning new lookbook and continues on Mondi´s digital platform for paper lovers, mymondi.net, complemented by virtual events for customers and prospects and many other digital and analogue activities.
As we experience paper with all our senses, Catching Feels takes us on a sensory journey through six feelings with six photographers and illustrators, each chosen for their ability to bring feelings to life. The heart of the Catching Feels campaign is the new lookbook.
Drawing on the full range of papers in the new PERGRAPHICA portfolio, the emotive and technically challenging imagery in the Catching Feels lookbook features two surface finishes, four printing techniques, six paper weights, ten shades and 53 pages of special inks and finishes. The artists featured in the campaign contribute to the Adobe Stock Premium Collection, the premium stock image library, which enhances creative projects and empowers creatives.
There are a lot of shared values between Adobe Stock and PERGRAPHICA. Adobe Stock´s motto of inspiring creatives to ‘make something amazing’ is very similar to PERGRAPHICA’s ‘creatives inspiring creatives’. Mondi’s ‘digilogue’ or ‘digital to analogue’ strategy for uncoated fine paper – the transition from the screen to the page – gave Adobe Stock the opportunity to demonstrate just how well their imagery can leap off the page.
The new PERGRAPHICA qualities and shades include additional laminated grades up to 400 g/m² and a widened HP Indigo offering. All PERGRAPHICA papers provide excellent printability on a choice of textures, shades and weights and are perfectly suitable for post-print processing. The full range of PERGRAPHICA® qualities and shades is made in Austria and meets the strict international sustainability standards set by FSCTM as well as EU Ecolabel. They also belong to Green Range, Mondi´s umbrella trademark for sustainable paper solutions. The white shades as well as Infinite Black have a food safety certification.
Partnering with customers for innovation is one of Mondi’s four strategic value drivers. One of the latest innovations using alternative raw materials is IQ GRASS+ PACKAGING which uses fast-growing grass as a fibre source, and was developed in close collaboration with customers. The combination of 30 percent grass fibre and 70 percent fresh fibre from sustainable resources gives this new niche product a natural and unique look and feel making it suitable for premium shopping bags as well as liners for high-quality corrugated and solid board packaging.
IQ GRASS+ PACKAGING has a high tear strength compared to typical uncoated fine paper products, is optimised for flexo printing, used for various types of packaging, and has a food safety certification for dry/non-fatty foods. The new material is available to order across Europe from September 2020 onwards. First projects have already been successfully implemented with customers.
Loyalty programme Color Copy Club opens in Austria
In 2019, Mondi successfully launched its loyalty programme ‘Color Copy Club’ in Germany. Now, the B2B platform is being extended to the Austrian market – in an exclusive cooperation with the paper merchant Europapier and EU-RO. The programme was developed to strengthen business relationships and to open new opportunities for cooperation. It addresses resellers, retailers, copy shops as well as commercial digital printers and provides them with bonuses and special promotions.
“It was particularly important to Mondi and Europapier that these bonuses offer real added value to our customers' business. We want to give our customers support for their operational business, personnel, marketing and sales. The club is an active community and a platform for exchange,” says Michael Hicker, Commercial Director Austria at Europapier.
‘Color Copy Club’ in Austria is open to Europapier and EU-RO customers buying Mondi’s digital colour printing paper brand Color Copy. After registering via colorcopyclub.com, customers automatically collect ‘bonus points’ whenever they are buying Color Copy paper through Europapier or EU-RO, which they can exchange for attractive bonuses. Members can also receive further information, promotions and marketing materials via the Color Copy Club online platform.
Mondi has been producing Color Copy for more than 30 years. It is the most well recognised uncoated fine paper brand in Europe1 and the perfect paper for digital printing in offices and professional print-rooms. Color Copy is CO2 neutral, FSCTM certified and available up to 400 g/m2.
Broadening the scope of Color Copy: adding improved inkjet printability with ColorLok® certification
Mondi is continuously advancing Color Copy, the signature collection for digital colour printing. Responding to the trend of an increase in small and home offices and a corresponding increase in inkjet printing, the latest Color Copy development is the ColorLok® certification for Color Copy original. ColorLok® Technology is used during paper production and consists of special additives that ensure high quality print results. The primary benefits of ColorLok® certified papers can be seen in inkjet printing when using pigment inks:
Vivid colours: richer, brighter images and graphics
Bolder blacks: crisp, sharp text with bolder blacks
Faster drying: documents printed with ColorLok® papers dry faster, resulting in less smearing
The ColorLok certified Color Copy original papers will be available internationally in cut-size from Q4 2020 onwards.
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