This year, the focus of the "Better with Less - Design Challenge" is on packaging solutions that are easy to recycle, use resources more efficiently and produce no waste.
The competition was launched on 1 June and runs until 1 December 2022. In a newly released video, the nine renowned jury members make statements on the circular economy and explain the role that packaging designers have to play.
According to jury member Andrew Gibbs, founder and editor-in-chief of The Dieline, the packaging industry has reached a turning point where it can be seen that the circular economy is becoming increasingly prevalent. It has been found that 83 per cent of younger consumers are willing to spend and pay more for sustainable brands. Fellow jury member Jennifer Patrick, Global Director of Packaging and Branding at Patagonia, sees one of the biggest challenges in developing new packaging concepts as minimising material consumption.
The Better with Less - Design Challenge competition jury includes:
Andrew Gibbs, founder and editor-in-chief, The Dieline
Ben Parker, co-founder of the creative design studio Made Thought
Brandi Parker, Head of Sustainability, Pearlfisher
Brian Collins, Chief Creative Officer, Collins
Carin Blidholm Svensson, Creative Director and Founder, BVD
Diana Sanchez, Visual Design Associate Manager, Accenture Song
Jennifer Patrick, Global Packaging & Brand Director, Patagonia
Sian Sutherland, Co-Founder, Plastic Planet
Ilkka Harju, Packaging Services Director EMEA and APAC at Metsä Board and Chairman of the Jury
The jury will award prizes of 10,000, 3,000 and 2,000 euros to the three best zero-waste packaging concepts. As an additional prize, students will receive an internship at the company's Excellence Centre in Äänekoski, Finland.
The Better with Less - Design Challenge is an initiative that aims to inspire packaging designers from around the world to develop innovative concepts that can make a big impact worldwide - while reducing the impact of packaging on the environment. Last year's competition received submissions from 28 countries, presenting exciting ideas for more environmentally sustainable packaging solutions.
www.betterwithless.org