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SA Litho enables brand’s campaign - ‘Like our elephants, no two Amarula bottles are the same’

Amarula, the South African producer of cream liqueur, is now releasing a special edition of 400,000 bottles with its elephant icon individualized by HP Indigo digital printing in order to raise global awareness for the same remaining number of the endangered African species.

HP Inc. announces that Breda’s own Vila Etiketten, a member of Optimum Group and one of the largest Dutch label makers, has purchased the HP Indigo 8000 digital press. With the HP Indigo printer Vila Etiketten will be able to boost sales due to the increase of production capacity, added flexibility and choice for the customers’ print jobs. This is the fourth HP Indigo press Vila Etiketten has purchased.

A record number of visitors attended the 3rd edition of the Xeikon Café Packaging Innovations 2017. The four-day event, which took place March 28 to 31 in Belgium, attracted more than 800 unique international visitors. It featured well-attended and thought provoking business and technical conferences as well as live production of more than 30 key digital print applications. The event also provided an opportunity to view end-to-end solutions from more than 40 industry suppliers.

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