Sidebar

Labeling and product decoration are critical to the packaging industry, combining the essential information to identify a product with the sales enhancement properties of branding and on-shelf visibility. The status of this market is documented in the newly-published 16th edition of AWA Labeling and Product Decoration Annual Review 2022. It explores all the different facets of the subject across the main labeling formats – pressure-sensitive, glue-applied, sleeving, in-mold labels – and their supply chain characteristics.

The official dictionary meaning of ‘to embellish’ is ‘to make something more attractive by the addition of decorative details or features’. Brand owners looking to use embellishments to add value to labels and packaging are now able to take advantage of the latest digital technologies to achieve unusual and unique effects. With consumers’ preferences and purchasing behaviours continuing to evolve, many are far more discerning in their choice of products and brands. Add to that the significant rise in online ordering and this means added pressure on the whole supply chain.

By Glen Fitzgerald, Technical Sales Manager of Industrial for Drytac North America

Selecting the right adhesive is critical for the success of many different types of applications and projects. Simply put, if you do not get this choice right, you risk ruining the hard work you put in to creating the application and put the entire job and installation in jeopardy.

With the continued growth of digital print production in the narrow web sector, flexo press manufacturers have been keen to tap into markets where a combination of print technology offers converters something different. But only one company claims to offer a true hybrid solution that’s been developed in-house allowing it to come from a single source supplier. Nick Coombes speaks with Phil Baldwin, Sales Manager for Mark Andy in the UK & Ireland.

Meet Our Sponsors

Latest Sponsor News

Articles Most Read

Latest News

Statistics

Articles View Hits
6160700

Who's Online

We have 45 guests and no members online