Knowledge base

Where is the label market headed? How can everyday products be labeled in a way that is resource-saving and environmentally friendly? These are the issues that Robert Gabriel-Jürgens, Head of Sales Label Papers at Sappi Europe, and Corey Michael Reardon, President, and CEO of AWA Alexander Watson Associates, will be discussing in the new episode of the Sappi Blue Couch series.

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In your supermarket, you probably notice only a few unpackaged foods. In the vegetable section you will find vegetables wrapped in plastic, cheese wrapped in plastic in the refrigerated section and noodles or rice are also often filled in plastic bags.

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The packaging sector is still recovering from the impact of the COVID-19 pandemic, along with the paradigm shift towards online shopping, tighter regulatory norms for packaging waste, and the increasing consumer demand for sustainable packaging solutions. Packaging providers are under considerable pressure to provide alternative and eco-friendly packaging solutions from manufacturers, retailers, and consumers themselves, thus driving the shift towards circular economy, says GlobalData, a leading data and analytics company.

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Is the plastic bag going extinct? By no means has it come to that. Yet consumption of plastic carrier bags has been falling ever since the EU and various governments started to take action against them.

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Food packaging is a constant part of our everyday lives but it’s easy for the more ‘general’ food packaging products to go unnoticed. As we pour our cereal into the bowl, rip open a pizza box or snack on a box of cookies, little thought goes into the many regulations, requirements and extremely clever products that go into producing this packaging. So, we asked Lee Andrews, VP of the Paper and Board Business Line for ACTEGA in North America, to lift the lid on the trends and challenges behind bringing these deceptively basic boxes to market.

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Labels and printed packaging continue to increase in demand, and represent a strategic priority for press OEMs, ink suppliers and print service providers across the next five years.

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The Japanese packaging market is set to grow at a compound annual growth rate (CAGR) of 1.5% from 171.7 billion units in 2021 to 185.1 billion units in 2026. Riagid plastics, which accounted for the maximum share of 33.1% in 2021, will continue to dominate through the forecast period, according to GlobalData, a leading data and analytics company.

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By David Lee, Focus Label
High quality printed labels and packaging showcase their products in the most dynamic way possible. Low-quality printing, in comparison, projects products in entirely the wrong way, suggesting them to be substandard or of poor value, so it’s vital for manufacturers to choose a print method that accurately reflects the business’s Unique Selling Points (USPs), and for printing businesses to provide them with a service of the required quality and reliability.

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The job of packaging doesn’t end when the consumer makes their purchase.

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Food labels are price sensitive due to the share of volume they represent in the market and short lifetimes. Hence a lot of paper based materials are used and they have a specific requirement to be food safe. No brand owner wants to take the risk of a product re-call which does not only represent a high cost but also damages the brand identity.

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