By Anja Röhrle
“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.”
The German manufacturers of paints, varnishes and printing inks criticise the EU Commission's latest proposal to classify titanium dioxide as unjustified and call for an assessment of the social and economic consequences in order to avoid unwanted effects.
Update opportunities as part of a Labelexpo Europe visit
An important component in the pressure-sensitive label is release liner, which is the subject of a topical seminar being held in Brussels by AWA Alexander Watson Associates on the day before the opening of Labelexpo Europe. The seminar, on September 23rd, represents a prime opportunity for both Labelexpo exhibitors, and potential show visitors, to gain valuable updates on this key topic.
Differentiation.
It’s what every brand owner wants for their product, but in increasingly crowded markets, it is becoming harder and harder to achieve.
Brand owners know that packaging is the key differentiator on the shelf, and special finishing techniques – such hot foil stamping and thermal embossing – can elevate their product compared to others, and provide consumers with a visual shortcut to the quality of what’s inside.
At FachPack 2019, the members of the PrintCity Alliance are making another appearance with a shared booth and exhibiting a diverse range of offerings.
On-time, on-budget rates not meaningfully improving despite enterprise tech adoption
Easy-to-use tech and the right talent deliver greater returns than project management software
Project management software utilization rates below 50%
The acceleration of the ‘fast fashion’ business model has encouraged over consumption and excessive waste in a world enduring environmental crisis.
70 % of the German respondents were of the opinion that food brands bear the main responsibility for the reduction of plastic waste in food packaging, according to an international consumer survey commissioned by Kemira. More than half (55%) are prepared to pay more for regenerative packaging.
When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in?
While brands fight to stay relevant in this age of rapidly increasing environmental awareness, a whole host of regulations and targets are driving change in almost every business.
With new worldwide environmental guidelines and recycling targets coming into play, the UK wants to lead the fight to remove single-use plastic entirely to help combat global warming.
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